20 black-owned brands to support on Black Friday

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The Christmas buying season has officially kicked off with Black Friday, Small Business Saturday and Cyber Monday. There are plenty of places you can spend your hard-earned moolah, but why not support a black-owned business over the next few days?

Here are some beauty, hair, fashion and lifestyle brands worth taking a look at:



Beauty Bakerie

Discount: 30–50 percent off all products through Monday

Bestsellers: Versailles, Cranberry Stiletto and Raspberry Tiramisu Lip Whips, Flour Setting Powder and Black Milk GELato Eyeliner and BROWnies Eyebrow Gel

Lena Lashes

Discount: 60 percent off with the code: BLACK

Bestsellers: Monroe, Kylie and Naomi Lashes, Lemonade Highlighter Palette

AJ Crimson

Discount: 40 percent off online and 50 percent off in-store

Bestsellers: AJ Crimson Artist Kit, Dual Skin Creme Foundation

Danessa Myricks Beauty

Discount: 20 percent off all products

Bestsellers: Vision Cream Cover Foundation, Enlight Halo Powder

Fenty Beauty

Discount: Free shipping with code: BLACKFRIYAY

Bestsellers: Literally everything, but you can grab the new Stunna Lip Paint starting today!



Oyin Handmade

Discount: 30 percent off with the code: BLK5DAY30

Bestsellers: “The Juices” Kit, Hair Dew Daily Quenching Lotion, Whipped Shea Butter

Camille Rose Naturals

Discount: 25 percent off with CRNFRIDAY

Bestsellers: Sweet Ginger Cleansing Rinse, Algae Renew Deep Conditioner, Curl Maker, Almond Jai Twisting Butter

Mielle Organics

Discount: 40 percent off with the code: 40OFFMIELLE

Bestsellers: Babassu Oil & Mint Deep Conditioner, Mint Almond Oil, White Peony Leave-In Conditioner,
Honey & Ginger Styling Gel


Discount: 40 percent off with the code: 404

Bestsellers: Clarifying ACV Rinse, Sulfate-free Cleanser, Leave-In Conditioner, Restoring Hair Balm

FORM Beauty

Discount: 30 percent off — no code needed

Bestseller: Personalized haircare regimen set


Rahyma Handmade (@rahymasleek)

The Wrap Life

Discount: 10–30 percent off — no code needed

Bestsellers: Teshie, Demi Denim Floral, Korah, Keva and Olabisi

Rue 107 New York

Discount: 25 percent with code: YOURTREAT17

Bestsellers: Gelane Top and Bianca Skirt, Diaz Dress, Lou Dress, Tall Girl Pant

HSTRY Clothing by Nas

Discount: 30 percent off with the code: BLK30

Bestsellers: Existence Tee, Subway Tee, HSTRY Velvet Cap, Braveheart Trucker Cap

Rahyma Handmade

Discount: 40 percent off — no code needed

Bestsellers: Orange, Yellow Dashiki, Royal Blue and Mustard Koko hi-low dress jackets


Pardon My Fro 

Discount: 40 percent off — no code needed

Bestsellers: #squad t-shirts, mugs and throw blankets

Sanctuary Decor 

Discount: N/A

Bestsellers: Chunky Merino Wool Scarves, Custom Order Throws


Discount: N/A

Bestseller: #MyTaughtYou Journals — This year’s theme is “Limitless Living.”

Noir Reads

Discount: 30 percent of with code: BLACKOUT30

Bestseller: Monthly Subscription Service with 2–3 books per month

Good Morning Beautiful Meditations by Yes Supply

Discount: N/A — Costs $15 per month

Do you have any black-owned brands you’d add to this list? Share them in the comments below! 

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