My Black Is Beautiful & TCL Takeover ESSENCE Fest!

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The Cut Life crew partnered with My Black Is Beautiful to takeover ESSENCE Fest in New Orleans. Our CEO, Tahira Joy, and Kahlana Barfield-Brown, Beauty & Style Editor-at-Large for InStyle magazine, co-hosted two segments on the Beauty & Style Stage in the NOLA Ernest N. Morial convention center. Amazing local stylists, Shay Michelle, and Tanya Haynes, created super cute & easy looks on three models with varying textures of natural hair. Flexi rod curls, a Mohawk, an undercut, up-dos, and wash & go’s were all displayed on the Beauty & Style Stage using the Pantene Gold Series products.


In addition to answering the audience’s hair questions, we also got into skin care and offered a few solutions from the Olay skincare line. After each segment we joined the festivities inside of the MBIB booth, which included hair styling demos (Tahira got finger coils for the first time!), product giveaways, and photo booth fun!


Tahira Joy interviewed recording artist Sir The Baptist about his grooming regimen, and actress Yvonne Orji (Molly on HBO’s Insecure) about living the cut life, dating and more. We also ran into “friends of The Cut Life” Derek J and LeToya Luckett inside of the MBIB booth!

For more information on My Black Is Beautiful’s amazing range of hair & skincare products, follow on IG @MBIB

Photos: Jasmine Alston Photography

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