Health & Fitness

Join the CDC’s ‘Cut For Life’ campaign & help your community battle HIV

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More than 1.2 million people in the United States are infected with HIV and unaware of their status. The Center for Disease Control, therefore, encourages us to get tested at least once a year, especially on today — National HIV Testing Day.

To help spread the message, we’ve partnered with the CDC and its Cut For Life Program, which encourages stylists and barbers, some of our community’s biggest influencers, to do their part in decreasing that 1.2 million.

As a hair professional, your establishment is considered the “heartbeat” of the community and is often times a safe haven for discussions. Because of this, we’re encouraging you to bring the topic of HIV to your community, and address ways to treat and prevent the disease.

While there are many ways to do this, a great first step is to host a “Shop Talk” where community leaders and healthcare professionals can come and provide information. Another event idea is to host an “HIV Testing Day” in collaboration with your local health provider.

These are just a couple ideas on how hair professionals can bolster HIV awareness and help those who are unaware of their status get on the right track — whether the result comes out to be positive or negative. When crafting outreach ideas or brainstorming ways to get involved, remember to be clear in your message, offer accurate and helpful advice, and cater to your particular audience.

So if you’re ready to join the CDC’s Cut For Life initiative and help your community fight against HIV and AIDS, here are the next steps:

  • Visit the Cut For Life homepage for resources and instructions on how to get involved.
  • Find a testing site on the Act Against AIDS website, text your zip code to KNOWIT (566948) or call 1-800-CDC-INFO (232-4636).
  • Use your social media influence to encourage followers and clients to get tested. Use the #HIVTestingDay and #ActAGainstAIDS on Facebook and Instagram to find other salons who are part of the initiative.

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