Design Essentials Plays & Slays at Bronner Bros!

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Bronner Bros., one of the largest hair shows in the country, celebrated 70 years this past weekend! The Cut Life Crew was in the building with premiere hair care brand, Design Essentials, to promote their diverse product line this past weekend in Atlanta.

Our co-founder, Tahira Joy, hosted “Cuts & Conversations,” to forecast hair trends with DE Educators, Yodi, Lacey & Aaron. We predicted what will be hot for this Spring & Summer, including blunt bobs, textured cuts, voluminous natural curls, fades/undercuts, and bold color.


Design Essentials has a slew of products available for all hair types and textures. We especially love the Sleek Play collection, which features a suite of 3 products (hot style, re-style, and free style) to manipulate your hair texture without weighing it down. Sleek Play is perfect for short hair to hold your curls in place, create a spiked effect, and/or smooth down your edges.

Tahira Joy also hosted the popular Cut Wars competition, where stylists are tasked to complete a dry cutting & styling look within 30 minutes. The winners received a post on our IG to promote their business to over 1 million followers, a prize pack filled with DE products and The Cut Life merchandise, and bragging rights as the Queen of Cut Wars. Last year’s winner, stylist Tahirah Carter, returned to judge this year’s contest!

The DE booth is always a crowd pleaser drawing hundreds of stylists and spectators interested in learning more about the latest techniques, building their business via retail, and seeing the hottest trends displayed on the beautiful models.

We always have THE BEST time with the Design Essentials family!

For more information visit www. & follow on IG @designessentials

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