#BuyBlack: 23 Black-Owned Businesses to Support On Black Friday

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Black Millennials posses $162 billion in buying power as reported by Nielsen on October 17, 2016. Let that sink in. $162 BILLION. As a whole, Black consumers hold $1.2 trillion in buying power and that number is expected to increase to $1.4 trillion come 2020. Those are some powerful numbers (Source: Nielsen).

For the past few years, there has a been a major push (largely thanks to social media) to #BuyBlack and invest our money and power back into our community. For that reason, we’ve put together a list of a few of the many dope Black-owned businesses for you to support this Black Friday.





Sunscreen is a beauty staple that EVERYONE should have but if you’re a woman of color you may be frustrated by the unappealing white cast left behind by most sunscreens. Fret no more because the ladies over at UNSUN have cracked the code to suncare that doesn’t sacrifice your skin tone.

Website: |  IG: @unsuncosmetics

2. Folie Apothecary

Founded by Nakisha Brunson, who is 1/3 of Urban Bush Babes, Folie Apothecary carries 100% skincare products that many rave have transformed their skin. Brunson hand makes each product, meaning quantities are limited. If you want in, act fast.

Website: | IG: @FolieApothecary

3. Balm & Co.

Conceived by well-known poet, Alex Elle, Balm Co. delivers holistic skin care with minimalistic, top-shelf worthy packaging.  All products are handmade with all natural, vegan and fair-trade ingredients.

Website: | IG: @thebalmco

4. The Lip Bar

With a mission of “challenging the beauty standard”, The Lip Bar creates highly-pigmented lipsticks and glosses that make that melanin POP. Even better, all of their products are vegan and formulated to moisturize and soften while making you feel fab.

Website: | IG: @thelipbar

5. Black Radiance

If you’re looking for affordable, feel-good makeup you will find that in Black Radiance. From eyes to lips to face, they’ve got you covered when it comes to enhancing your beauty. You can shop everything online or head to one of their many retailers, like Walgreens, CVS and Target.

Website: | IG: @blackradiancebeauty

6. Black Opal

Established in NYC and Made in the USA, Black Opal is another wallet friendly beauty brand to try and buy. One highly recommended product is their True Color Stick Foundation, which provides amazing coverage and comes in an array of shades.

Website: | IG: @blackopalbeauty

7. Polish & Co.

Created by accomplished nail artist, Theresa Williamson, Polish & Co. gives you non-toxic polish with a punch.

Website: | IG: @polishandco

8. Lena Lashes

Lashes are an easy way to take you beauty game to the next level. Lena Lashes carries a broad selection of gorgeous mink and synthetic lashes that take you from a natural flutter to full-blown drama.

Website: | IG: @lashesbylena




1. Naturally Boundless

If you’re on a mission to streamline you hair and skin care, take a look at Naturally Boundless. Jasmine is creating all-natural products that will help you de-clutter your product drawer without sacrificing style.

Website: | IG: @naturallyboundless


CURLS delivers products that will consistently help you achieve highly coveted styles time and time again. If you’re on the hunt for a new edge styler, try out their Blueberry Bliss CURL Control  Paste.

Website | IG: @frizzfreecurls

3. Mielle Organics

Taking the less is more approach to haircare, founder Monique Rodriguez created a collection of products that you can’t help put fall in love with. 

Website: | IG: @mielleorganics

4. Naturally Smitten

If your tresses are low-porosity and you’re looking to amp it up in the moisture department, Tasha Branham birthed Naturally Smitten with you in mind.

Website: | IG: @naturallysmitten

5. The Mane Choice

Hair maven Courtney Adeleye, started on YouTube and now runs one of the most popular hair care brands on the market. Need to maintain straight styles or switch from curly to straight without sacrificing hair health? Their Thermal Defense Silkening Collection and Signature Pro flat iron will get you right.

Website: | IG: @TheManeChoice

6. Briogeo

While wandering in and out of the aisles of Sephora, you’ve most likely crossed paths with the Briogeo hair care line. Free of any no-no ingredients, Nancy Twine was determined to create naturally based products that deliver impressive results. With multiple collections that provide a wide range of hair solutions, you’ll find exactly what you need.

Website: | IG: @briogeo




1. All Dem Shades

Let the world know just how Black and dope you are by donning one of the many pro #blackgirlmagic pieces from All ‘Dem Shades. Boasting everything from bathing suits to jean jackets, you’ll be hard pressed to not have one of everything in your cart.

Website: | IG: @alldemshades

2. God Is Dope

A lifestyle brand with the goal of bringing awareness to God through fashion, God Is Dope is pretty…dope. They even do limited addition sales where you can order items like bath robes, throw pillows, and coordinating sweats.

Website: | IG: @godisdope_

3. Monif C.

Fierce frocks and banging bathing suits, Monif C. has created a fashion heaven for curvy girls to channel their inner Ashley Graham.

Website: | IG: @monifcplussizes

4. Nubian Skin

Throw out any and all of your “nude” lingerie and replace them with items from Nubian Skin Lingerie. Founded by Sade Hassan, this collection of lingerie and hosiery was designed with to celebrate women of color.

Website: | IG: @nubianskin

5. Souk Bohemian

Unleash your inner boho babe with finds from Souk Bohemian. An online store that has been carefully curated by with pieces that marry comfort and consciousness.

Website: | IG: @soukbohemian

6. Brother Vellies

You’ve most likely seen some of the fashion industry’s heaviest hitters on IG flaunting a Brother Vellies creation. Focused on celebrating traditional African design and creating artisanal jobs, Aurora James collaborates with designers in various African countries to deliver high fashion footwear and handbags. | IG: @brothervellies

7. Coloring Pins

Pins and patches have been a hot ticket item, making it easy to add personality to your favorite jean jacket. Coloring Pins takes the trend and gives us major Black girl joy with a healthy dose of cultural coolness.

Website: | IG: @coloringpins

8. Coco & Breezy

Block all the haters…or the sun with a pair of avant-garde sunglasses from twin designers, Coco & Breezy. You’re sure to steal the spotlight anywhere you go with a pair of these.

Website: | IG: @cocoandbreezy

9. Daya by Zendaya

Major IT girl and style star, Zendaya Coleman has blessed us with a collection all her own. Peep her site to find tastefully trendy fits that won’t break the bank.

Wesbite: | IG: @dayabyzendaya

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