Event Recap: Wet N Wild Reveals Its Innovative Product Launches for 2017

By  | 

This article was written by Brianna Arps, our NYC ambassador! Follow her on IG at @justcallme_arps.


Let this be known: The folks at Wet N Wild sure know how to party!

After making a splashy appearance in Brooklyn, NY on Sept. 21 to introduce its latest technology, the Los Angeles-based beauty giant reaffirmed that quality can be affordable. Guests at the private event enjoyed light bites and mulberry pink cocktails all while mingling amongst a literal assortment of selfie-worthy products scheduled to hit retailers next January.


Wet N’ Wild’s delicious “Thyme To Get Wild” cocktails!

Personal favorites were the Megalast Liquid Catsuit line that features 13 long-lasting, creamy (not chalky) matte lipsticks and Wet N Wild’s buildable Photo Focus Foundations and Concealers. Tested under seven light conditions with top smartphone models, they’ll have you waving “boy bye” to ghastly photo flashback for good. It gets better though as consumers can finally choose from 20 shades -a progressive step given that countless women of color have repeatedly expressed frustration with the makeup industry for its shameful lack of diversity.

Wet N' Wild's new matte lippies for 2017.

Wet N’ Wild’s new matte lippies for 2017.

To my surprise, the color “Cocoa” matched my skin perfectly no pink or obnoxious red/orange undertones in sight. I loveee how long-lasting the foundations and concealers are too; they’re not watery like other value brands. #Ew

A quick peek at the new collection!

A quick peek at the new collection!

Other exciting news of the night included Wet N Wild’s announcement of 85 new product launches in 2017 with 86 percent of them being vegan-friendly in addition to cruelty-free. Moreover, select 2015 releases such as the popular MegaGlo Highlighting Powder are now permanent.

Brianna flawlessly rocking the new collection!

Brianna flawlessly rocking the new collection!

Let us all rejoice. Great job, Wet N Wild.


  1. Cherry

    December 6, 2016 at 12:47 am

    So are the liquid lips now a permanent part in their collection? o:

  2. Madison

    December 30, 2016 at 3:05 pm

    Looks awesome! Question: How do you know which of the products for the new launch are vegan? I only buy vegan products, but I am having trouble finding any information online. Wondering if you might be able to help. Thanks 🙂

    • Marian McPherson

      January 2, 2017 at 1:17 pm

      Hi, Madison!

      Here’s a link to Wet N’ Wild’s list of vegan products:

      Scroll down to No. 10, and you’ll see the complete list.

Leave a Reply

Your email address will not be published. Required fields are marked *