What’s a co-wash? Really.
Coconut oil, co-wash products, gluten-free products and kale have been all of the rave in 2016. I’m a realist and a dreamer so I question most things in an optimistic way 🙂 Which usually means I’m the person that points out the elephant in the room. The elephant in the room this year has been co-washing products. Companies such as Aveda, Eden BodyWorks, Shea Moisture, Loreal and the list goes of brands who have promoted new co-wash products. I’ve seen a number of videos on how to do a co-wash but not many on why doing a co-wash is a good idea. From my Google research, I’ve found that “Co-washing is short for “conditioner-only washing.” It means skipping shampoo and relying solely on conditioner, whether you’re a daily or a weekly washer. The result is something between squeaky-clean and second-day hair—that is, smoother, softer, and easier to manage.” via Jenny Jin of Real Simple. The idea of a co-wash sounds perfect for non-African American hair, right?
So I decided to ask a brand that understood African-American hair to get a better understanding of why a co-wash would be a good thing to try. Eden BodyWorks was our sponsor for BeautyCon LA and I got to witness their co-wash flying off of the shelf. Their co-wash sold so well that we closed our booth 4 hours earlier than expected because they sold out of products. Tia, Eden Bodyworks‘ assistant brand manager, gave me a few insights on their Coconut Shea CoWash. “It’s a cleansing conditioner that acts like a two in one (shampoo conditioner combined) but is safe to use everyday on your hair unlike shampoo which will strip your hair. It’s really perfect for people who have color treated hair.” Ah! So that’s it. I recently started working out 4 days a week, I often worry about my hair color looking dry because I wash it weekly. So for me using a co-wash every other week instead a full wash and conditioner every week is the perfect product. See! K-nowledge is power lol. And yes I meant K-nowledge. Check out my video above to see my step by step review or view it at Youtube.com/TheCutLife. And be sure to follow us on SnapChat at LiveTheCutLife.
I hope this was helpful for you all. Have you tried a co-wash before? What were your thoughts on it? Comment below.