Design Essentials New “Sleek Play” Collection Launches at Bronner Bros.
The Cut Life crew partnered with Design Essentials to help launch their new “Sleek Play” collection at Bronner Bros. this past weekend.
Attendees crowded “The Cut Lounge, Play Haus” complete with a razor cutting and barber grooming station, runway trend show, product demonstrations, and of course, an exclusive opportunity to purchase the new “Sleek Play” product line and all of the amazing products under the DE umbrella.
Our co-founder, Tahira Joy, co-hosted the “Cuts & Conversations” segments with DE educators Yodi and Greg Gilmore, who talked through a Q&A around the “Hot Style, Restyle and Freestyle” Sleek Play products used on the models.
Tahira also hosted the “Cut Wars” dry cutting & styling competition with DE educator, Veronique, and Rose (IG @the_rose_affect) serving as judges. The stylists were given 20 minutes to showcase their technique, creativity, and styling ability for a chance to win products from DE and The Cut Life, along with social media shoutouts! (Head over to @thecutlife on IG to see the Day 1 & Day 2 winning looks from @theworldfamouskeishatate & @mrs_tahira).
June’s Diary from BET’s hit show, Chasing Destiny, hosted meet and greets in the DE “Play Haus” and joined in on the “Cuts & Conversations” Q&A about their personal style, beauty must-haves & more. The girl group even performed an acapella version of their single “L.A.N.C.E.” to show off their impeccable harmonization skills!
For more event photos and information on Design Essentials & “Sleek Play” visit www.designessentials.com and @designessentials on Instagram.