10 black-owned beauty and hair companies to begin supporting today
Last week was rough for America, and especially rough for the black community. We witnessed the killings of Alton Sterling and Philando Castile, and Black Lives Matter protests in Dallas and Baton Rouge were violent, resulting in the deaths of 5 police officers, wounded Dallas protesters and over 100 protestors being arrested in Louisiana.
In the midst of the marches and protests, people began bouncing around other ideas on how to make our voices heard, and one idea that kept circulating was to begin pushing our economic power toward black-owned businesses and brands. African-Americans spend $1.1 trillion, yes TRILLION, dollars each year on various products, services and goods. And, $7.5 billion of that is spent on hair and beauty products. Wow!
Wouldn’t it be great to start putting a portion of that money toward budding entrepreneurs and creatives in our community?
Here’s a list of black-owned beauty and hair companies you can start supporting today:
The Lip Bar: Although she didn’t gain any investors on “Shark Tank,” that didn’t stop Melissa Butler from continuing to build her beauty business, The Lip Bar. She offers a plethora of unique lippies that are made from all-natural ingredients that will keep your lips poppin’ all day long.
Magnolia Makeup: YouTuber Jackie Aina helped put this NOLA brand on the map when she raved about their ‘Soul Glo’ face illuminator. Check out their full range of products from foundations to matte liquid lipsticks made specifically for our melanin rich skin.
Coloured Raine: Coloured Raine is a pioneer of the liquid lipstick trend, and everyone loves their signature red matte lip, Cherry Blossom. Now they’re working on taking over the rest of the makeup game with the release of colorful individual eyeshadow pots and nail polishes.
Lena Lashes: Lena Lashes founder, Marlene Aymone, used her last dollars (literally) on her dream of creating a line of affordable, high quality faux lashes. Now everyone is gushing over her faux lash sets, eye glitters, and creamy liquid matte lipsticks.
Stacked by Jo Michelle Artistry: Instagram makeup guru Jo Michelle has taken her popularity and spun it into a successful, budding beauty brand. Her most popular product are her faux lashes, which are perfect for low-key makeup looks. She also has a collection of liquid lipsticks that pay homage to her Jamaican roots with fun names like ‘Yardie,’ ‘Sorrel’ and ‘Patois.’
Fashion Fair: Fashion Fair was one of the first beauty brands designed specifically for black women. Over the past few years, Fashion Fair has had a total makeover to better appeal to Millennial women. World renowned makeup artist Sam Fine has reformulated the brand’s foundations, concealers, lipsticks, eyeshadows and skin care line. The next time you’re in the mall, don’t pass up the Fashion Fair counter.
Belle Butters: Belle Butters is a natural skincare and haircare brand based in St. Louis. Founder Tasha Burton has butters for every skin and hair type that are infused with black beauty staples such as shea butter, cocoa butter and castor oil.
Shea Moisture: Shea Moisture has quickly become a must-have in every black woman’s bathroom cabinet due to its natural ingredients and expansive product lines that literally take care of every hair need, even if you have 2C curls in the front, 3B curls on the side and 4A curls in the back. The brand has expanded into body and skincare realm, and they recently launched a makeup line made specifically for our skin.
Miss Jessie’s: Sisters Miko and Titi Branch launched Miss Jessie’s in 2004 — way before the natural hair movement really started taking hold again in the black community. Miss Jessie’s started their dominance with a line of buttercremes that soften and define even the most stubborn curls. Despite her sister’s untimely death last year, Miko has stayed strong, continued to grow the Miss Jessie’s brand and keep her sister’s legacy alive.
Oyin Handmade: Husband-wife duo Jamyla and Pierre Bennu created Oyin Handmade in 2009 with products for the whole family. Oyin means ‘honey’ in Yoruba, and it’s an ingredient in most of their products. The couple started out in Baltimore, and they sold their homemade products in a Saturday boutique. Five years later, Oyin Handmade hit the shelves of Target, spreading their sweet ingredients and philosophy to the masses.
Bevel: Tired of shaving and skincare products that didn’t cater to black men, Tristan Walker founded Bevel, a shaving system that eliminates razor bumps to keep your bae’s skin smooth as butter. Walker’s system features a single, straight edge razor that harkens back to the old school way of shaving. Although this brand is for the guys, women have raved about using the razor to shave their legs and bikini area.
Also, check out the app ‘WHEREU‘ to find creatives in your area to support — who knows, they could be the next big black beauty or hair brand!