Celebrity Makeup Artist Mimi J Launches Her 1st Luxury Lash Line!

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We’re always super excited when a stunner steps into a new venture! Recently our beauty ambassador @mimijonline created her first luxury, eye lash line!

What is the Glamatory?

Mimi J: The Glamatory is Atlanta’s newest beauty boutique featuring exclusive brands, makeup artistry services and a high-end beauty atmosphere. Tapped by the industry’s leading makeup brands, I have stocked The Glamatory with celebrity brands like Kevyn Aucoin, heritage brand Becca Cosmetics and emerging brands Inglot, Pnk Digger and our very own line of products!

What was the inspiration behind starting your luxury lash line?

Mimi J: I wanted to create a lash to make anyone look and feel glamorous! I personally have smaller set eyes and always have to customize and cut my lashes to fit my eye shape. So I kept that in mind when creating these styles. There is pretty much a lash style for every girl!

What makes your lashes different than other brands? 

Mimi J: These lashes are made with mink and are can be worn about 20 times if you take care of them. I created two styles that are dimensional styles that are layered to perfection: Sparkle and Pizzazz. Styles Charisma and Dainty are delicate and adds a bit of natural glam.

Do you have any other plans to expand the line?

Mimi J: I do! This summer we will be launching our Opaque Lip Potions and later in the year our own eyeshadow palettes and brushes. So stay tuned! Follow @MimijOnline and @TheGlamatory for updates!
Featured image by Allen Cooley. Video by @MayaTable.

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