Rihanna’s launching her own makeup collection
It’s always exciting when one of our favorite stunners embarks on a new journey! Today, WWD confirmed that Bad Gal Riri inked a $10 million deal with The Kendo division of LVMH Moët Hennesy Louis Vuitton to create her own makeup line. The collection is set to launch in 2017! (sets clock)
According to Glamour, RiRi, who launched an entire hair and makeup agency back in the fall, has always been passionate about beauty. With seven fragrances under her belt and multiple MAC collections, it was only a matter of time until the “Anti” singer dug her almond-shaped nails into something deeper.
So, what can we expect? “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” says David Suliteanu, chief executive officer of the Kendo division of LVMH (the division that also makes Kat Von D Beauty and Marc Jacobs Beauty, FYI).
“Our Rihanna business continues to flourish,” said Diana Espino, global vice president of marketing and brand development. Adding that Rihanna remains on top of the celebrity heap, Espino said the reason is because “what she produces has the authenticity of a fashion icon and an entertainment trendsetter. She is really a developer,” she noted, that in an era of social media transparency, “the consumer knows it.”
The Rihanna makeup brand will be the third major color cosmetics project that Kendo has undertaken, following those by Kat Von D Beauty and Marc Jacobs Beauty.
Kendo has given Rihanna the opportunity to play a key role in the development of her brand and the longevity of a long-term relationship. The company also offers a deep bench of development talent and a global reach in distribution. In markets where there are no Sephora stores, other, suitable retailers will be found.
Are you going to purchase a product from her makeup line?